One of the most exciting things about living in London is the fact that almost every single brand in the world is represented! At this point I am very, very excited about the new Rag & Bone S/S’14 campaign.
What I love about this campaign is the fact that they used two different little stories. One for men and one for woman. Using ‘Into The Wild’ actor Emile Hirsch and French upcoming actress Stacy Martin. I also admire the fact that they shot the campaign in downtown LA and used the late 70’s Bauhaus goth rock song ‘Bella Logusi’s death’. The vibe of the new campaign really made me think of one of my favorite books; Bright Lights Big City by Bret Easton Ellis.